We’re entering an era where ‘Recruitment Marketing’ is beginning to make its presence across channels, particularly billboards to localize communication within catchment areas. In rides CEAT with a smart, contemporary and bold clutter breaking communication. A few reflections curated from the Carpediem team … One idea, one film: While learning the marketing ropes, one was […]
Employer Branding Works: Break the script
The classical approach to Employer Branding suggests that you: Nail down your Employee Value propositions (EVP’s) List out touchpoints for employees and potential talent Cement the EVP’s at each touchpoint by bringing to life relevant ‘experience Mission accomplished😀 A contemporary approach seeks to be more rigorous and exhaustive. To illustrate, here is how the narrative […]