Employer Branding Works: Break the script

The classical approach to Employer Branding suggests that you: Nail down your Employee Value propositions (EVP’s) List out touchpoints for employees and potential talent Cement the EVP’s at each touchpoint by bringing to life relevant ‘experience Mission accomplished😀 A contemporary approach seeks to be more rigorous and exhaustive. To illustrate, here is how the narrative […]

Parent or Employer?

The wellness wave: Every once in a while, there is a wave that takes over the world of work, and all corporate citizens get impacted, i.e., they start spending a lot of time worrying about it. For example, the last couple of years I can bet you have read, heard, worried and talked plenty about […]